Qubit: Chiefmartec Martech Map 2023
If you wonder why you still get so many newsletters and spam in your inbox, this is why: there are now 11,038 martech solutions.
Twelve years ago there was only 150.
By the way, martech is not just email. It includes SEO, SEM, CRM, social media, content marketing, event marketing, customer experience, marketing attribution, advertising technology, and more.
The internet has always been, and will always be, monetized.
“It perhaps comes as no surprise that the martech landscape grew yet again, for the 12th consecutive year in a row. It now contains 11,038 solutions — an 11% increase from the 9,932 we charted last year.
Maybe it should come as a surprise, given how rough of a year 2022 was for many SaaS companies. And in fact, we removed 689 companies from last year’s landscape — a 7% churn rate — that were acquired, pivoted out of martech, or went out of business.
But it’s the same dualistic story we’ve seen for the past 12 years in martech. Yes, there is consolidation and churn. Even significant consolidation and churn. But the rate at which new startups have launched has consistently outpaced the exit rate of those who leave the arena, whether victorious or dead.”
Source:
2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com
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