Qubit: Iconiq Growth Essential Tech Stack for Startups
Startups today use incredibly sophisticated tools to build and scale their companies. Whether they are small teams that have yet to find product-market fit or massive organizations getting ready to IPO, both have a tech stack comprised of the following categories:
Product Development: Tools that help you build, test, and monitor software
Data/Security: Tools that help you store, monitor, and protect data
Go-to-Market: Tools that help you sell and market what you build
Internal Operations: Tools that help you manage the business
“Your tech stack can vary significantly based on your company’s size, stage, and needs. For example, in our research we found some categories — such as marketing and sales enablement software — required substantial spending regardless of scale. Others, such as machine learning/AI and workflow automation, did not see significant investment until a company reached critical scale.
We also discovered that remote companies require more tools in categories such as DevOps, sales operations, and project/workflow management than their in-office counterparts. For example, sales acceleration-and-enablement tools such as Gong and Highspot are more popular with remote companies, which, due to physical distance between teams, likely demand more digital visibility into sales performance along with tools to assist in training employees who are farther afield.”
“Go-to-market categories like CRM and sales enablement software tend to require substantial spend regardless of scale. Earlier stage companies are spending north of $100K on these tools (ones that have a direct impact on revenue) even pre-$100M in revenue. However, tools in these categories are also more susceptible to churn and/or fluctuations in spend as companies are still figuring out what systems and processes work best.”
“As companies scale past $100M, we start to see a significant increase in spend in certain categories such as CRM, content management, collaboration, and application monitoring.”
Source:
The Essential Tech Stack: The best tools and platforms, according to fast-growing tech companies
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